The Cadbury Purple Goes Green initiative launched in July 2007 sets a vision for our company to tackle climate change. We intend to shrink our global environmental footprint by cutting our energy use, reducing excess packaging and managing our water use.
We are setting new targets which build on the commitments we have already made in our 2006 CSR report. Cadbury’s environmental programme has been in place for around 15 years and corporate responsibility has always been at the heart of our business.
"We recognise that if we are serious about tackling climate change, we need to be 'absolutely' committed. This means re-thinking the way we do business, embedding sustainability into every decision we take. Not only will this have a strong social and environmental impact but also a positive economic impact too in the longer term.
However, we realise we cannot minimise the environmental impact of the manufacturing industry alone. We need to work with our people, our peers and partners in our supply chain to reduce the size of our collective carbon footprint - acting as a united force for good".
Todd Stitzer, Chief Executive Officer
Our targets are:
Energy:
A 50% reduction in our ‘absolute’ carbon emissions.
- We will aim for 30% minimum of this reduction from Saving and Switching company emissions
- We have committed to offsetting the balance to achieve a net 50% absolute reduction
Packaging:
A 10% reduction in packaging and a more stretching target of 25% for seasonal and gift ranges.
Water: All ‘water scarce’ sites will have water reduction programmes in place.
"Climate change is one of the biggest challenges we face, and Cadbury should be commended for its commitment to delivering on targets that reflect the scale of this challenge. We believe that transformation towards sustainability is only possible through deep-rooted cultural change and are delighted to see Cadbury's champion this, not just within their own organisation but throughout their industry.
Over the last year Cadbury has set in place a number of initiatives to embed Purple Goes Green across their global operations, from detailed measurement of carbon to employee engagement. We look forward to seeing Cadbury achieving tangible results and begin to drive change up and down their supply chain."
Tom Berry
Head of Retail, Forum for the Future
For more information, see Purple Goes Green - Our Vision
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Read our Environmental, Health and Safety policy (1441k).
Cadbury and the Copenhagen Climate Change Summit
We support the work of those at the Copenhagen Summit, and wish the Summit success in delivering a deal which will address the need for urgent action in relation to climate change. We have signed the Copenhagen Communiqué, and will continue to work with our partners to play a leadership role in stabilising and reducing carbon emissions.
As a global business Cadbury understands these challenges, which is why we launched our ground-breaking Purple Goes Green initiative in July 2007, to set a vision for our company to tackle climate change. We are shrinking our global environmental footprint by cutting our energy use, reducing excess packaging and managing our water use. Our targets are a 50% reduction in our ‘absolute’ carbon emissions; a reduction in packaging (with a particular focus on seasonal and gift ranges); and for all ‘water scarce’ sites to have water reduction programmes in place.
By the end of 2009 we will have reduced our absolute carbon emissions by 4% as compared to 2006, and we are targeting a 10% reduction by 2011. In addition, we have;
- Reduced our global water consumption by over 20% and rolled out a water tool kit across the business to promote best practice on water use and management
- Introduced several new packaging innovations, including Easter eggs wrapped solely in foil saving 78% plastic and 65% cardboard, and a new display case in the US for products such as Trident Xtra Care, using 50% less cardboard
- Launched the Low Carbon Cadbury Dairy Strategy in partnership with our dairy farmers – who supply fresh milk for our milk chocolate – to reduce carbon and other greenhouse gas emissions which come from the farm
- Launched a trial for Roses in the UK, with packaging in cardboard boxes instead of traditional tins, saving over 200 tonnes of steel a year
- Committed to certifying Cadbury Dairy Milk as Fairtrade in five key chocolate markets by early 2010.
For further information please visit our Corporate Responsibility report at www.dearcadbury.com
We have also supported the Planet Positive 2020 vision campaign by providing Cadbury's unique vision on climate change. You can see this vision by visiting: http://planet-positive.org/Vision2020