We have committed to:
- 10% reduction in packaging with a more stretching target of 25% for seasonal and gifting ranges
Activity in this area is being led jointly by our Science & Technology and Commercial functions.
Packaging actions already taken include:
- Cadbury Treasure Eggs are a new product for Easter 2008, which have no cardboard box, they’re just wrapped in foil. This reduces plastic by 78% and uses 65% less cardboard than a standard egg. Cadbury have also reduced the amount of plastic casing in small and medium sized Easter eggs, thereby saving 202 tonnes of plastic (which is the equivalent of 4.8m PET bottles). Finally, we have reduced the amount of cardboard used in transporting the eggs from warehouses into stores, thus saving 117 tonnes of cardboard or 2000 trees.
Cadbury Treasure Egg with reduced packaging
- In 2008, Cadbury North America launched a new display case for products such as Trident Xtra Care, using 50% less cardboard. As well as saving on materials, these display cases were also more efficient to transport, saving a substantial amount of cost as well.
- Cadbury Buttons Easter Chick was a new product for Easter 2007, and was not sold in a carton, but instead was simply wrapped in aluminium foil on existing equipment and then sold in a plastic forming loaded directly into a low-wall shelf ready pack. This considerably reduced the packaging used.