Fairtrade Campaign Celebration Events

Cadbury Ghana shows Fairtrade Dairy Milk Music Video in Osiem and Adjeikrom

On Saturday 17th October Cadbury Ghana held two separate events in the cocoa farming communities of Osiem and Adjeikrom to show the “Zingolo” music video starring Ghanaian Hip Life star Tinny. Everyone was in high spirits as Ghana had won the under 20’s football world cup the previous evening and there were cheers and applause as people spotted the familiar faces of their neighbours amongst the dancers in the video, filmed in Ghana in August this year.

The following day Cadbury Ghana returned to the village to talk to people about what they had seen. One villager said:
“Cocoa is our livelihood. We saw our fathers cultivating it when we were young and we have continued the tradition. We saw the Cadbury film last night. I enjoyed the dancing the most.”
Another said:
“We are very happy that Cadbury is showcasing us to the world. We hope this friendship will last for a very long time”.

Cadbury Ghana shows Fairtrade Dairy Milk Music Video in Accra

A meeting of the Cadbury’s Cocoa Partnership Board took place in Accra, Ghana on Friday 9th October at Cadbury's Ghana headquarters, attended by senior representatives of two Ministries, four NGOs, leading farmers' trade union and the University of Ghana, as well as farmer leaders. The purpose of the event was to support the development of sustainable cocoa farming practices in Ghana and it was a perfect opportunity to show the new Zingolo music video starring Tinny as it will of course support education projects in Ghana's Cocoa growing areas.

James Boateng Managing Director of Cadbury in Ghana said "People's immediate reaction to the video was of applause and excitement and the general feedback was that the video appealed to everyone. Everyone was clamouring to take home a copy of the video after the event, so I think that shows how popular it was! We are very happy to have received such a positive reaction to this video which showcases Ghana's talented performers."

UK Celebration Event

Cadbury hosted an event on 17th September to launch the Fairtrade Cadbury Dairy Milk advertisement and "Zingolo" music video. The event brought together members of the Ghanaian community in the UK, as well as representatives from the Fairtrade Foundation and other partner non-governmental organisations.

Martin Quansah, Ghanaian Acting High Commissioner to the UK, gave a formal endorsement of Cadbury’s work in Ghana and Harriet Lamb, executive High Commissioner of the Fairtrade Foundation, brought to life what ‘Fairtrade certification’ means for cocoa farmers in Ghana. Cadbury's Lee Rolston, Global Marketing Director, and Alex Cole, Global Corporate Affairs Director, explained the work that Cadbury is doing in Ghana, the Cadbury’s Fairtrade investment and the Cadbury Cocoa Partnership.