Sugar is widely used in many products
Sugar is an ingredient that people understand. That is because it has been around for so long, with people using it for thousands of years to help make things taste a little nicer. It is naturally sweet and so you will find it as a basic ingredient in many of the treats and beverages we make. But like anything, sugar should be consumed in moderation.
Our products are treats, not main meals. Nutritionists agree that a bit of sugar within the diet is not an issue and that treats are actually a good thing. So, we encourage moderation, provide a range of portion sizes and clearly label our products so that people know how much sugar they are getting. If people are particularly concerned about sugar, all of our product lines - gums, beverages, mints and other confectionery - have sugar-free options.
The International Life Sciences Institute has more information on this topic.