Our Market Position
We have a number one position in candy and a number two position in gum. Our chocolate share is built on regional strengths as is the case for the other top five chocolate groups. We have number one and number two confectionery market positions in 20 of the world’s 50 largest confectionery markets by retail sales value. These markets accounted for around three quarters of our revenue in 2007.
Our revenue in 2007 was approximately £5 billion, comprising mainly chocolate, gum and candy. In Australia, we also own a non-alcoholic beverages business, which is fully integrated with the Australian confectionery business, and accounted for approximately 8% of our 2007 revenue.
Maintaining Our Competitive Advantage
Innovation is at the heart of creating brands people love. our investment in technology of taste, flavour, packaging, process development and nutrition has never been greater. We are supporting our brands with innovative approaches to marketing and advertising.
Our Brands
Our brands include many global, regional and local favourites. Our three largest brands are Cadbury in chocolate, Trident in gum and Halls in candy. Other important brands include: in chocolate, Creme Egg, Flake and Green & Black’s; in gum, Hollywood, Stimorol, Dentyne, Clorets and Bubbaloo; and in candy, Eclairs and The Natural Confectionery Company.
View Our Brands section to find out more about our key and feature brands.