We have a strong presence in faster growing categories and markets. Gum, 29% of our revenue, is a prime example. In 2007, wellness confectionery, including sugar-free and fat-free products, and medicated candy, grew in the total confectionery market by 8% p.a. from 2002-2007, against 5% growth for other products. Our wellness sub-category, which includes dark chocolate, accounts for around 30% of our revenues.
We also have the largest (by value) and most broadly spread emerging markets business of any confectionery group, which in 2007 accounted for approximately one-third of our confectionery revenue. From 2004 to 2007, the revenue of our emerging markets confectionery businesses grew on average by 12% p.a. on a like-for-like basis.
As a total confectionery business we have a natural growth path. In many markets we are already leaders in one or two categories and can expand into a second or third by making the most of our global capabilities.