Term of Office:
Appointed to the Chief Executive’s Committee in August 2009.
Skills and Experience:
Ignasi joined Cadbury in 2003 following the acquisition of Adams. After graduating from ESADE in Economics, Ignasi began his career at Henkel and Rhone Poulenc. He joined Adams in 1990 where he held various roles including Managing Director of Portugal, UK, Ireland and Benelux. In 2003, Ignasi was appointed Managing Director, Cadbury Spain. Under his leadership, the integration of Cadbury Dulciora and Adams won the Best Integration Award. In 2007 he became Managing Director of Southern & Central Europe and in January 2009 he was appointed Commercial Operations Director for our Europe business unit.
Favourite Products:
(Trident/Hollywood/Stimorol) Rainforest Mint gum