This much loved brand was launched in 1915 and has subsequently enjoyed its place in the heart of the nation.
With nearly 100 years of heritage, it continues to be one of the biggest gifting brands in the UK, worth £19.6 million in consumer sales value.
It has been supported by arguably the most famous advertising character in British TV history, the Milk Tray Man, who was featured on TV from 1967 to 2000. The advertising strapline ‘All because the lady loves…’ remains an iconic cultural reference for the British public.