1842 George Bassett founded his confectionery company in Sheffield, England.
1899 The 'original' Liquorice Allsorts are discovered - by accident.
1918 Bassett's Jelly Babies are launched as Peace Babies.
1929 1st January: Bertie Bassett is born.
1932 Liquorice Allsorts are exported to other North European countries.
1953 Production of Jelly Babies resumes under their new name.
1961 Bassett's acquire Wilkinson.
1966 Bassett's acquire Barratt.
1986 Bassett's acquire Anglo Bellamy.
1987 Bassett's acquire Jacksons.
1987 A unique Bertie only sweet is created.
1989 Bassett's acquire Jameson and Bassett's itself is acquired by Cadbury Schweppes.