Trident is the number #1 chewing gum brand in the world and continues to grow in all of its major markets.
As the world’s first sugar free chewing gum, Trident is backed by a strong dental heritage that has been reinforced over the years with the message “4 out of 5 Dentists surveyed would recommend sugarless gum to their patients who chew gum".
Trident continues to be a leader in developing better products – better tasting and better for you.
Trident’s strong record of innovation has included pioneering unique, new fruit flavours and exciting new product formats. One of these – Trident Splash – delivers a unique sensory experience with a dual-flavoured, centre-filled pellet.
Clinically proven oral care product benefits like teeth whitening and teeth strengthening have delivered against the “good for you” needs of today’s consumer.
To this day, Trident delights consumers around the globe by delivering unsurpassed taste and meaningful dental and health benefits to help them look and feel their best.
In August 2008, Trident chewing gum joined forces with Myspace as the official partner in the Myspace Trident Comedy Award. On a quest to find the very best in original comedy talent in the UK, we are now accepting video entries.
Quick Facts
Trident was the first sugar free chewing gum in the world!
Trident’s original formula contained three enzymes thought to soften dental tartar and the name derives from these three enzymes to promote dental health
Trident was the first gum in space (1964) and has been on every Space Shuttle mission for the past 25 years!