For many years, The Natural Confectionery Company has taken great pride in being the better quality choice in confectionery. Every mouth-watering treat in our range contains no artificial colours and no artificial flavours. Our products are so delicious because we use real ingredients and always stand by our promise that everything in The Natural Confectionery Co. range is entirely free of artificial colours and flavours. So you can have your fun and eat it too!
Established in Australia in 1997 and still enjoying a strong and growing market position there, The Natural Confectionery Company now sells its products in New Zealand, Ireland, UK and Singapore!

In August 2008, a whole series of television adverts to promote The Natural Confectionery Company
have been released in the UK. Showing the lovely characters from The Natural Confectionery Company in a series of settings, the adverts show the sweets coming to life and chatting about their naturalness.
Quick Facts
The owner’s daughter used to ride around suburban Melbourne Sampling The Natural Confectionery Co. Jellies to enthusiastic early consumers!
The advertising agency that helped Ken Klooger found the brand in 1997 are still making its advertising in Australia 10 years later!
The Natural Confectionery Co.’s Character packs have all been drawn by an Australian artist living in the bush outside Melbourne!
The Natural Confectionery Co. has won awards from Parenting organisations in Ireland!