1952 former GI, Courtland E Parfet, returns to France to launch the first French Chewing Gum under the Hollywood Brand.
1958 first outdoor advertising focusing on the American dream.
1968 first TV advertising supporting the Hollywood brand.
1972 a new slogan is born for the Hollywood brand: “fraîcheur de vivre”(freshness of life). The brand communication strategy is based on three main values: freedom, youth and freshness.
1986 launch of new sugar free range : Hollywood light.
2000 Cadbury Schweppes’ chewing gum portofolio is strengthened with the acquisition of Hollywood.
2001 Hollywood keeps on innovating to meet consumers expectations (teeth protection, fresh breath).
2005 the Hollywood brand launches the first center-filled pellet with astonishing flavours (strawberry lime…).
2006 launch of a new sphere format (70 pellets) for those who look for a high quantity of chewing-gum.
2007 launch of a new premium offer : Style by Hollywood (a soft slab in a new trendy packaging).