1960s Chocolate Eclairs launched by London confectionery James Pascall.
1964 Pascalls confectioners acquired by Cadbury Brothers and with it Eclairs, which becomes the number 2 brand in the company.
1974 Eclairs are renamed Cadbury’s Chocolate Eclairs.
1970s Cadbury begins an international launch programme that will eventually lead to Eclairs being available in more than 23 countries including South Africa, Egypt, China, Australia and India.
1990 The brand is re-launched and gains Cadbury’s Royal Warrant on pack in the UK.
2006 A new, crunchy Eclair is launched under the Cadbury’s Dairy Milk brand in India.
2007 South Africa launch a Cadbury PS Eclair, based on the success of the PS bar in their market