Dentyne was first introduced in 1899 by Frankling V Canning (the manager of a drug store in New York) and was the the first pinkish-colored gum available in a slab format. Dentyne’s name is a combination of “dental” and “hygiene” as it was the first gum promoted as an aid to oral hygiene.
Dentyne was first advertised in 1956 and for over 40 years was positioned as the gum that “brushes your breath” clean with a refreshingly tingle of cinnamon. During those 40 years, over 25 successful TV advertising campaigns took place, cementing Dentyne as a market leader in the USA.
In 1997, Dentyne Ice was launched capitalizing on the growing intense flavor trend of the mid-90’s. It came in a unique blister package and at the time, an uncommon product form - the pellet. It was positioned against higher cooling breath freshening products in a successful attempt to create a more up to date image and to appeal to a younger audience.
Quick Facts
The Dentyne Brand is 108 years old.
Dentyne was the first pinkish colored gum.
Dentyne Ice was the first pellet.
There are numerous celebrities in Dentyne commercials...........
Marcia Cross (Desperate Housewives, Everwood, Melrose Place), Rob Morrow (Numbers, Northern Exposure), Kelly McGillis (Top Gun, Witness) and Johnny Knoxville ( Jackass, Dukes of Hazzard Movie), Chayenne (top Latin star)