1951 Clorets first launched in US – the first heavy duty breath freshening gum
1984 Clorets launched in Mexico - the first chewing gum that helps fight bad breath
1988 Clorets launched in Thailand
1991 Clorets launched in a Candy format
1993 Clorets launched its first Sugar free offer
1996 Clorets launched in Brazil under the slogan, “Let your mouth speak well of you”
1997 Clorets launched Optimints in Thailand (and in 2002 in Mexico) – small but highly effective breath freshening mints
1998 Clorets introduced new graphics that were launched worldwide
2003 A ‘live kiss’ PR event for Clorets in Brazil literally stops traffic on Valentines Day
2005 Brand re-launch in Mexico with double chlorophyll formula
2006 Clorets re-launched in Japan
2006 Clorets Orange Mint Flavour Launched in Thailand under the positioning, “Fresh Breath for Irresistible Attractiveness”
2007 Launch of Clorets in South Africa
2008 Clorets launches its first centrefilled pellet SKU: Clorets Ice in Japan
2008 Launch of Clorets Dark Secret Mint in Thailand –a new flavour offering ‘Irresistable Attractiveness’