Clorets was originally launched in the US 1951 as a heavy duty breath freshening gum – designed to neutralize food, drink and cigarette odours by using an element called chlorophyll.
At the time of launch, Clorets became part of a trend dubbed the ‘chlorophyll craze’ by Life Magazine with one of the pictures in the article featuring a scientist giving a skunk a chlorophyll tablet. It was strictly a publicity gag, because it wasn't known at the time if the chlorophyll could control the odors of a skunk – no matter, there was an explosion of chlorophyll products in many different categories launched in the market.
Although most of the products containing chlorophyll disappeared over time, Clorets survives to this day – still containing chlorophyll - in North America, South America, Africa and Asia, where for over 50 years, Clorets has been the market leading and most effective gum for freshening your breath.
A variety of Clorets formats, packaging and delicious flavours help give consumers the world over, the confidence and freedom to be as close as they want, whenever they want and with whomever they want.
Quick Facts
Did you know that Clorets is the only chewing gum that contains the exclusive ingredient Actizol - so you can be closer to anyone you want, anywhere you want, anytime you want.
Did you know that Clorets refreshing effect in Japan is known as “sukkiri”, a word that has become an important part of Clorets communication in that country? (Let’s be honest, sukkiri is just the Japanese word for refreshment, but the comment sounds nice for non Japanese-speaking people, doesn’t it?)