1904 A new recipe is perfected by George Cadbury for milk chocolate.
1905 Cadbury launches Dairy Milk onto the market - a new milk chocolate that contains far more milk than anything previously tasted and with a unique creamy taste.
1913 Dairy Milk becomes Cadbury's best selling line.
1922 Cadbury opens a factory in Tasmania, to start producing CDM for the Australian market.
Mid 1920s Dairy Milk becomes UK brand leader - a position it still enjoys today.
1928 Fruit & Nut is introduced as a variation of Dairy Milk. The "glass and a half" advertising slogan is introduced.
1933 WholeNut is added to the Dairy Milk family.
1948 CDM is sold in India
1998 Dairy Milk is re-launched with the new and modern pack design, but its recipe and unique taste are still very similar to the original recipe.
2005 Cadbury Dairy Milk celebrates its 100th birthday.
2007 Launch Glass and a Half Full Productions and the Gorilla campaign.
2008 The new Cadbury Dairy Milk 'Trucks' campaign is launched alongside a dedicated website at www.aglassandahalffullproductions.com