"Here today, goo tomorrow"
How Cadbury Creme Egg came about
Cadbury Creme Egg was introduced by the Cadbury brothers in 1923, but the Creme Egg we know & love today was not made until 1971. In 1975 Cadbury Creme Egg was advertised for the first time on television, fuelling strong growth and cementing Cadbury Creme Egg as an Easter icon across the globe. In fact over 300 million Cadbury Creme Eggs are made each year, with a third being exported. Transcending age, Creme Egg is loved by young & old alike, who eagerly anticipate the return of Creme Egg every Easter.
How Cadbury Creme Egg is made
Cadbury Creme Egg is manufactured by making a chocolate shell in a half-egg shaped mould, which is then filled with white fondant and a dab of yellow fondant to simulate the yolk. Two mould halves are closed very quickly and cooled to allow the chocolate to set. When the moulds are opened, the eggs fall onto a conveyor which transports them, first to the foiling machines and then to the finished packing.
How do you eat yours?
With a chocolate shell, fondant creme (Goo) and yellow creme yolk, Cadbury Creme Eggs look like a real egg inside and are unique in taste and experience. The distinctive & humorous Cadbury Creme Egg advertising 'How do you eat yours' has also made its mark on the world. Based on the fact that everyone does eat Creme Egg in their own unique way, 'How do you eat yours' has entertained viewers continuously since the 1980's and inspired generations of consumers to contemplate and ask each other... 'How do you eat yours'?
Quick Facts
So, how do people eat their Creme Egg?
53% of people bite off the top, lick out the 'creme' then eat the chocolate
20% just bite straight through
16% use their finger to scoop out the 'creme'
How people unwrap their eggs can also reflect their Creme Egg eating style, we have...
Delicate Peelers - To achieve a considered, methodical & subtle eat
Stage Peelers - Who unwrap just enough to keep the 'creme' off their fingers
Quick Discarders - Who rip off the foil as they just can't wait to eat their Creme Egg
Not only but also
In the UK, Creme Egg is the most popular (unit sales) chocolate single between January & Easter , outselling its rival by more than 2 to 1
The Cadbury Creme Egg plant at Bournville UK can produce more than 1.5 million eggs per day.
In the UK, over 200 million Creme Egg’s are sold annually, 3 for every person in the UK.
If you laid all the eggs made on the Creme Egg plant end to end, they would stretch all the way from the Bourneville factory in Birmingham UK to Sydney in Australia - that's 12,000 miles.
You can buy a single Cadbury Creme Egg, packed in threes or in a 6 or 12 pack. A smaller replica Mini Creme Egg was also introduced in 1994.
Creme Egg is made all year round on the Bournville plant; however we only sell the eggs to retailers between January and Easter each year.
Where you can buy Cadbury Creme Egg
Cadbury Creme Egg is available from New Year's Day to Easter Day. Creme Egg lovers work out how to eat theirs in the UK, USA, Canada, Australia and New Zealand.