1923 Cadbury launches Cream-filled eggs, the forerunners of the Cadbury Creme Egg we know and love today
1971 Launch of Cadbury Creme Egg
1975 First Cadbury Creme Egg TV advertising – where a boy asks a shopkeeper for ‘600 Cadbury Creme Eggs please’.
1979 The ‘Irresistibility’ advertising campaign is launched – where characters will do something unusual to get a Cadbury Creme Egg
1985 The famous ‘How do you eat yours’ advertising campaign is launched
1994 Cadbury launches Cadbury Caramel egg & mini versions of Cadbury Creme Egg
2000-03 The pointy hand 'How Do You Eat Yours?' campaign.
2006 Launch of 'The Eggmeister Returns' campaign and the 'I Did It My Way' TV ad.
2008 The new 'Here Today, Goo Tomorrow' campaign is launched, replacing the long running 'How do you eat yours' campaign and showcasing Creme Eggs on amusing missions to release their Goo.