2007 Trident Splash in Strawberry & Lime and Vanilla & Mint and Trident Soft in Tropical Twist and Peppermint are launched in the UK.
2006 Trident Splash in Peppermint with Vanilla and Strawberry with Lime is launched
2005 Trident White® Cinnamon Tingle™ is launched and Cadbury Schweppes acquires UK premium chocolate brand Green & Black's.
2003 Trident White launches 3Sku (spearmint) and Trident® Tropical Twist™. Also Shotgum, Halls' first gum product is launched in the UK and Ireland.
2002 Cadbury Schweppes announces its intention to purchase Adams including Halls, Dentyne, Trident and Bubbas. Halls Fruit Breezers is launched and Cadbury Schweppes plc acquired Dandy A.S. of Denmark with brands STIMOROL, Dirol and V6. Sour Patch Kids is repositioned in the US getting a new look, new packaging and new flavour names.
2001 Maynards launches Wine Pastilles, Trident White is launched and Bubbaxtreme Lollipops are launched in Mexico
2000 Cadbury Snowflake and Trident for Kids are launched.
1999 Cadbury Eclairs are re-launched as Cadbury Choclairs in key markets. Halls Defense, a Vitamin-C supplement cough drop, launches and becomes the second largest brand in its category.
1998 STIMOROL follows its success in eastern Europe with a new 'fresh breath' providing chewing gum and Cadbury Dairy Milk is re-launched in the UK.
1997 Dentyne Ice launches, pioneering the intense pellet gum market and Cadbury Schweppes purchases Jaret International (including the Sour Patch Trademark) in the US
1995 Cadbury Schweppes purchases Allan Candy including the Sour Patch trademark in Canada and Hollywood Light becomes Hollywood Sugar Free.
1994 Halls Vita-C, a drop with all the Vitamin C of a fresh orange, is launched in South Africa; it is then launched in Europe in 1995 and in Latin America/Asia in 1998-2000. Halls Sugar Free is launched in the US.
1993 STIMOROL is launched throughout Russia and in other eastern European countries with great success.
1990 Trebor and Bassett merge to form Trebor Bassett Ltd. Trident launches Freshmint which uses a new technique to release flavour over a longer period of time and Halls Plus is introduced as the only cough drop with a soothing syrup centre.
1989 Sugarfree Dentyne, the first sugarfree breath-freshing gum is launched - the first time a leading gum brand offers a choice between sugar and sugarfree. Cadbury Schweppes purchases both Trebor Group Ltd and Bassett Foods.
1988 Bassett Foods acquires Jamesons Chocolates
1987 Cadbury Twirl is launched and Cadbury Roses becomes the leading brand in the twist-wrap market.
1986 Bassett's acquire Anglo Bellamy and Hollywood Light is launched
1985 Cadbury Creme Egg launches the "How do you eat yours?" campaign and Sour Patch Kids are first introduced into the US.
1984 Bubbaloo launches in Latin America. Bassett Foods acquires Ernest Jackson and Co
1980-96 Cadbury Eclairs becomes an international brand.
1980 Halls is launched in Japan.
1979 The advertising idea of "say thank you with Cadbury Roses" is introduced.
1978 STIMOROL sugar free products are launched all over Europe.
1977 Bubblicious launches in the US.
1976 Cadbury Caramel is launched.
1974 Cadbury Eclairs are launched nationally in the UK.
1971 Halls joins the Adams family and the launch of Cadbury Creme Egg as we know it today. Pascalls is bought by Cadbury, with Eclairs becoming the second largest brand in the company (at that time)
1969 Cinnamon flavour Trident is introduced.
1966 Bassett's acquire Barratt. Trident launches spearmint and fruit flavours to add to the original peppermint.
1964 Trident sugar-free gum goes on sale nationally throughout the US and Trident is selected as the official chewing gum for the Gemini Space flights. Halls is acquired by Warner-Lambert.
1962 Trident tests its sugar-free gum in selected markets.
1961 Bassett's acquire Wilkinson.
1960s Chocolate Eclairs are launched by London confectioner James Pascall and Trident regular chewing gum is launched.
1959 STIMOROL is introduced in Holland, its first export market outside Scandinavia.
1958 Picnic is launched.
1956 Cadbury supply Roses for a Royal tour of East Africa. The first STIMOROL chewing gum called Original is launched by Dandy in Scandinavia.
1952 Former GI, Courtland E Parfet, returns to France to launch the first French Chewing Gum under the Hollywood Brand.
1950s Halls Cough Drops are introduced into the US.
1944 Chewing gum enters France along with US troops.
1938 Cadbury Roses are launched.
1933 Cadbury adds WholeNut to the Dairy Milk family.
1930s Halls invents Mentho-Lyptus cough drops.
1929 Crunchie is launched and on 1st January, Bertie Bassett is born.
1928 Fruit and Nut introduced as a variation of Dairy Milk and Cadbury introduce the "glass and a half" advertising slogan.
Mid-1920's Cadbury Dairy Milk gains its status as the brand leader in the UK, a position that it has enjoyed ever since.
1923 Cream filled eggs, the forerunner of Cadbury Creme Egg, were introduced.
1920 Cadbury Flake is introduced.
1918 Bassett's Jelly Babies are launched.
1916 Dentyne is acquired by the American Chicle Company.
1915 Cadbury Milk Tray is introduced.
1913 Dairy Milk becomes Cadbury's best selling line.
1909 Maynards Wine Gums are introduced.
1905 Cadbury launch Dairy Milk onto the market - a new milk chocolate that contains far more milk than anything previously tasted.
1904 A new recipe is perfected by George Cadbury Junior for milk chocolate.
1899 The 'original' Bassetts Liquorice Allsorts are discovered - by accident! Dentyne is launched as the first chewing gum promoting oral hygiene.
1897 Cadbury manufactures its first milk chocolate.
1896 Maynards is launched as a company, having expanded its manufacturing, wholesale and retail business.
1893 Halls Brothers, a British company, is formed.
1880 Charles Riley Maynard starts making sweets in England.
1866 The Cadbury brothers introduce a new cocoa process to produce a much more palatable Cocoa Essence - the forerunner of the cocoa we know today. The plentiful supply of cocoa butter remaining after the cocoa was pressed makes it possible to produce a wide variety of new kinds of eating chocolate.
1842 George Bassett opens his confectionery company in Sheffield, England.
1824 John Cadbury, the son of Richard Cadbury, opens his shop at 93 Bull Street, then a fashionable part of Birmingham. Apart from selling tea and coffee, John Cadbury sells hops, mustard and a new sideline - cocoa and drinking chocolate, which he prepares himself using a mortar and pestle.