The Christmas period has already had an effect on my projects and things have been a bit hectic to say the least! I have been spending a lot of my time making up literally hundreds of product samples so that marketing can get consumer feedback on them before the Christmas period. I have also been involved in lots of competitor analysis which requires me to see what products are already on the market and this is no easy job! One afternoon I had to eat 20 different competitor products and that's a lot of chocolate! But I still managed to eat my dinner afterwards!
Now that all of my samples have been completed for research I can now get on with some product innovation - this is where I spend my days in the pilot plant just making up weird and wonderful products (anything that comes into my head!). This process will help me to hopefully come up with some ideas that have good potential and then they can be investigated further to see if they have any mileage with consumers!
In-between my innovation work I've also got a fantastic trip to Paris lined up! There I will be attending the Food Ingredients Exhibition - this is a chance for me to meet hundreds of ingredient suppliers to see what new and innovative products they have and what they can offer directly for my projects. Can't wait!
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