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James Reed

Photo of James Reed  History & Politics
Lancaster University

Finance Director, Americas Confectionery

"My tips for new recruits would be to focus on accumulating skills and experience rather than formal job titles..."

"I joined Cadbury in 1990 as a project accountant in Trebor Bassett, a new combination of acquired businesses where I thought I'd get good opportunities. As I studied towards CIMA, I took on a wide variety of roles, which definitely helped me to understand of what business is all about. I also learnt a lot about how to get things done, how to influence people in other functions and how to manage teams. I particularly enjoyed my time in Supply Chain, where I had to fight my own battles as the senior Finance person on site.

"Having built a firm foundation in a business unit, I moved to Cadbury Headquarters to further my career. I began there as Group Business Information Manager, where I overhauled our reporting and forecasting processes. Working at Group gave me a very different perspective on the business and helped me to see things more strategically. And I was lucky in that two great opportunities came my way, when I was asked to cover the maternity leaves of both the Director of Investor Relations and Group Financial Controller, giving me first hand experience of operating at a senior level.

"In 2000, I returned to the UK business unit as Commercial Financial Controller - I wanted to go back close to where the business makes its money, I wanted to work in Commercial and I wanted to be part of creating a new business (CTB, formed when Cadbury merged with Trebor Bassett). The big challenge in the role was to create and then lead a new team with a new business partnering agenda.

"In 2003 I was promoted to Finance Director, UK Confectionery and in 2006 I was promoted to Finance Director for Americas Confectionery, finally moving outside the UK, a role in which I had to work through the challenges of a different category, new markets and different ways of working.

"My tips for new recruits would be to focus on accumulating skills and experience rather than formal job titles; be flexible and take risks to get different experience, whether that be covering a maternity leave or moving outside Finance to get a different perspective; take control of your own career, because no one else has to; and set out to make a difference in each every job you do. Within your early career, it is most important to stretch and test yourself in different roles and situations.  Would I do anything differently? Not much, but I'd like to have worked outside Finance and it's taken me a long time to get outside the UK."

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Did You Know ?

If all the Creme Eggs made each year were stacked one on top of each other they would stretch from the Bournville factory in Birmingham to Australia - around 12,000 miles.