The Cadbury Purple Goes Green initiative launched in July 2007 sets a vision for our company to tackle climate change. We intend to shrink our global environmental footprint by cutting our energy use, reducing excess packaging and managing our water use.
We are setting new targets which build on the commitments we have already made in our 2006 CSR report. Cadbury’s environmental programme has been in place for around 15 years and corporate responsibility has always been at the heart of our business.
"We recognise that if we are serious about tackling climate change, we need to be 'absolutely' committed. This means re-thinking the way we do business, embedding sustainability into every decision we take. Not only will this have a strong social and environmental impact but also a positive economic impact too in the longer term.
However, we realise we cannot minimise the environmental impact of the manufacturing industry alone. We need to work with our people, our peers and partners in our supply chain to reduce the size of our collective carbon footprint - acting as a united force for good".
Todd Stitzer, Chief Executive Officer
Our targets are:
Energy:
A 50% reduction in our ‘absolute’ carbon emissions.
- We will aim for 30% minimum of this reduction from Saving and Switching company emissions
- We have committed to offsetting the balance to achieve a net 50% absolute reduction
Packaging:
A 10% reduction in packaging and a more stretching target of 25% for seasonal and gift ranges. We will also aim for 60% biodegradable packaging.
Water: All ‘water scarce’ sites will have water reduction programmes in place.
"Climate change is one of the biggest challenges we face, and Cadbury should be commended for its commitment to delivering on targets that reflect the scale of this challenge. We believe that transformation towards sustainability is only possible through deep-rooted cultural change and are delighted to see Cadbury's champion this, not just within their own organisation but throughout their industry.
Over the last year Cadbury has set in place a number of initiatives to embed Purple Goes Green across their global operations, from detailed measurement of carbon to employee engagement. We look forward to seeing Cadbury achieving tangible results and begin to drive change up and down their supply chain."
Tom Berry
Head of Retail, Forum for the Future
For more information, see Purple Goes Green - Our Vision
.
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