The ‘Is There a Carnival in a Box’ promotion was launched on 1st November. Promotional packs are out in shops now with 45 million packs across 7 different Cadbury Skus. Consumers can enter on-line or via text and win prizes from carnival holidays to chocolate gift sets. The promotion is supported by a range of in-store POS. A carnival microsite has been built where consumers can play the Flash carnival game. The promotion has already had over 20,000 entires in its first week.

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Wispa's making a new ad, and it needs cheerleaders, blimps, a marching band... and more.

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...and delicious. Green & Black's was the world’s first organic chocolate company and has rightly become known as a pioneer of the ethical foods movement. Green & Black’s rise to fame is fast becoming a global trend with the brand now widely available beyond the UK in the US, Canada, Australia, New Zealand and Ireland amongst many others.