Combine thin delicate fingers of crisp wafer, the irresistible temptation of chewy caramel with the goodness of rice crisps, all generously encased in rich Cadbury chocolate....and you’ve got yourself ...... one pretty big, ugly looking chocolate bar really!
Cadbury Picnic truly is a ‘Deliciously Ugly’ product. Originally launched under the Fry’s brand in 1958, Picnic is the unique combination of chewy wafer, crisp caramel, crunchy peanuts and rice crisps all covered in Cadbury milk chocolate.
Targeted primarily at males aged 18-29 Picnic is a ‘deliciously ugly’ eat with the distinct lumpy look of the bar resulting from the mass of peanuts included on the bar.
Picnic is well known for its delicious flavour variants that have been launched in recent years, such as Picnic Honeycomb, Biscuit Fudge and Honey Almond Nougat launched in 2007.
Picnic is available in 50g, a Twin Pack 70g and 230g Share Pack as well as Special Treats pieces.
Quick Facts
The ‘Deliciously Ugly’ advertising campaign used for Picnic continues to be loved by Australian consumers with amusing and irreverent lines such as ‘Taste buds Can’t See’ and ‘Love is blind’ featuring in the outdoor campaigns.