When Old Gold Dark chocolate with its smooth intense flavour, was first introduced in the Australian market in 1916 as a gift box, it made an immediate impact, quickly becoming the market leader. The success story has continued until today when it is still one of the top selling dark chocolate block brands in the country. [A.C.Neilsen scan data MAT 31/07/07]
Cadbury Old Gold is a dark chocolate brand sold in Australia and New Zealand and as such has developed a unique brand history and image. Old Gold has a range of variants which include our best selling* Old Gold Original, Old Jamaica, Old Gold 70% and Old Gold Roast Almond [*A.C.Neilsen scan data MAT 31/07/07]
Quick Facts
- Dark chocolate was the original chocolate.
- Aztecs used to trade gold for cocoa beans.