1915 Milk Tray was launched. Chocolates were put onto trays in special 5.5lb boxes and sold loose to customers, at 3.5d per lb.
1916 A deep lined box was introduced in 1916
1924 A 1lb box was launched
1967 The first “Milk Tray man” advert is aired
2008 Milk Tray’s current design is launched