Caramilk is a well-loved brand entrenched in Canadian heritage for over 40 years. It currently holds the #4 spot of the top single chocolate bars across the Canadian market. Canadian consumers love the brand because it offers them a sensuous experience through the indulgence of silky smooth Cadbury chocolate and soft, flowing creamy caramel that they take the time to enjoy.
The Caramilk secret is intrinsically linked to the make-up of the bar, a salute to a 35-year consistent advertising campaign. Even years after the campaign launched, many consumers will still fondly recall the mystery surrounding the Caramilk Secret: how do you get the soft flowing caramel into the Caramilk bar?