1932 Bournvita launched in the UK
1933 The brand's famous Bourn-vita Beaker first appeared, introduced to stimulate sales of Bourn-vita.
1948 Bournvita launched in India.
1950 The "Sleeping Beaker" was relaunched in 1950 and was now produced in a high grade plastic material. It came complete with a blue "Night Cap" lid that could also be used as a saucer and was sold as a special combined offer of a 1/2lb tin of Bourn-vita and a Beaker.
1960 Nigeria begins importing Cadbury Bournvita in wooden crates from the United Kingdom. Distribution and sales developed significantly afterwards.
1964 Local manufacturing started in Nigeria with greater marketing support for the brand.
1972 The Cadbury Bournvita Quiz was launched on radio in India
1980’s In India, Bournvita was positioned on ‘taste’ and the ‘goodness’ benefit. The communication taglines demonstrated this – “Brought up right, Bournvita bright”, “ Goodness that grows with you”
1990’s Bournvita relaunch which involved product fortification and complete refresh in the marketing mix. The brand was positioned around “physical and mental strength”. Around the same time the Cadbury Bournvita Quiz was taken on national television. The program made quizzing interesting for kids, reaching out to 2.5 Lakh kids directly every year through the school contact programs and another 20 Lakh kids through the television route
1991 The Brand sponsored the Nigerian female Soccer team, the Super Falcons to the first ever Female World Cup.
1998 The brand commenced the Cadbury Bournvita Children’s Magic Flight. An initiative to d develop their leadership potentials by exposing them to other climes.
2001 In India Bournvita was relaunched with a renewed kid focus communication, and fresh contemporary packaging through PET jars.
2002 In Nigeria, the brand initiated a scheme to recognize and reward excellence in the teaching profession. This birthed the Cadbury Bournvita Teachers’ Awards.
2004 Bournvita relaunch with “Superchargers”, further product fortification, with a more compelling positioning of “Confidence to face daunting obstacles through the strength of body and mind”
2006 Bournvita dawned a new look in India with international, trendy packaging. The relaunch was accompanied by the launch of a variant BV Five Star Magic – an MFD that has all the goodness of BV with the exciting taste of Cadbury 5 Star Chocolate. Bournvita 5 Star Magic is the sparkling new identity of the age-old favorite malt food drink Bournvita. For the first time in its history, Cadbury India combined two of its most powerful brands Bournvita and 5 Star to present a unique caramelized fun taste to consumers.
2007 The Bournvita Confidence Academy was launched in India on POGO TV (one of the leading kids’ channel). The show in a first of its kind initiative showcased young prodigies who were not rated on the performance of their own skill, but on the skill that they would learn from their peers. The show had prodigies with varying backgrounds and talents. Ashraf; a small town folk singer, Kabir; a west metro born dancer, Ameetoshri; a east born academis, Nikhil; a south born go kart racing champion and so on