1964 Trident first patented sugarless gum in the category
1964 Trident becomes the official chewing gum for the Gemini Space flights
1965 Introduction of "4 out of 5 Dentists surveyed would recommend sugarless gum to their patients who chew gum” campaign
1972 Trident introduced in Canada
1977 Trident Introduced in Spain
1981 Trident introduced in Brazil
1984 Trident introduced in Mexico
1996 Trident base improved its formula (Original, Spearmint, Freshmint, Bubblegum).
1998 Recaldent, a proprietary product clinically proven to strengthen teeth is introduced
2001 Trident White with a unique technology to help whiten teeth is Introduced
2004 Trident reformulated using xylitol
2005 Trident Splash a liquid center-filled gum is introduced
2006 Trident XtraCare with Recaldent is introduced