Since 1991, Green & Black’s has combined sustainable organic farming practices with high cocoa chocolate. The name was chosen to illustrate the blend of ethics and intense taste. Green representing the sustainable and organic principles employed, and black representing the colour of the original Dark 70% chocolate bar and the intense taste of all the chocolate.
Founded by eco-entrepreneur Craig Sams and his wife Josephine Fairley, Green & Black’s joined the Cadbury family in 2005.
Green & Black’s has rightly become known as a pioneer of the ethical foods movement. In 1994, Green & Black’s Maya Gold – inspired by the Mayan cacao farmers of Belize – became the first chocolate to carry the Fairtrade mark. Today, Green & Black’s is the UK’s leading premium block chocolate brand and the range of products now extends to gift chocolates, ice cream, biscuits and hot beverages.
Green & Black’s rise to fame is fast becoming a global trend with the brand now widely available beyond the UK in the US, Canada, Australia, New Zealand and Ireland amongst many others.
Quick Facts
In 1994, Green and Black’s became the first product in the UK to be awarded the Fairtrade mark for ethical trading.